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Before they go over the cliff to their destruction these little furry ones get together for a party and celebration. Each tells the other how smart he has been with his investments and buying and selling of stocks and real estate.

Wait a minute. Did I say lemmings? I think I meant investors. It seems they had that same party in January 2000 and it was a doozy that lasted for several months. A great time was had by all. They did not have one in 2001 as membership dropped off. Nor again in 2002 and by 2003 there wasn't anyone around at all.

The lemmings (oops Women's Riley Ridley Jersey , investors) had gone over the cliff. And they were such nice little guys too. The few at their party who tried to preach caution were drowned out with loud squeals that the market was going to 40,000 or maybe higher.

This new crowd said it will never happen to them as they are not going to put their money in that risky stock market. Oh no, there is a really safe investment that always goes up ? real estate. There is only so much land and no more is being created. The population is expanding so the demand will continue and prices can only increase.

Even for the novice speculators there is a place to make big bucks. They are joining real estate clubs just like the old stock market investment clubs to which they have previously been members. Put in a few thousand and watch it grow as the real estate market keeps going up and up. These investors know they are on the verge of great expectation that will mean wealth. Wealth without work or effort. Maybe they forgot how much they lost from the expert advice in that previous investment club, but everyone knows real estate is a sure thing.

A stock investment is just a piece of paper Women's David Montgomery Jersey , but real estate you can feel the dirt, walk through the building and slam the doors. That's solid. You can't miss. With each deal they recognize how they are getting smarter and smarter. Hurrying, doing nothing constructive to make their fortune. Just like in 2000.

For more than a year the professional traders, insiders and large institutions have been quietly selling their stocks and I am now beginning to hear of sales of major properties. Just because someone has a lot of money doesn't mean he is smart. These groups can be as wrong as the little investor.

Real estate may continue to be an excellent investment Women's Akiem Hicks Jersey , but speculation in real estate can be hazardous. If, or maybe I should say when, this market stops going up or even starts down it is very hard to sell a property. Payments must be made and upkeep maintained. It is possible to rent out some houses or offices, but the income ratio today does not allow a breakeven to costs.

These real estate lemmings don't seem to care. They are gathering in larger groups and are working under the greater fool theory.

This is a time for caution as it was in 2000 for stocks. You don't want to go over the cliff again.

Copyright 2005

Al Thomas' best selling book Women's Tarik Cohen Jersey , "If It Doesn't Go Up, Don't Buy It!" has helped thousands of people make money and keep their profits with his simple 2-step method. Read the first chapter to receive his market letter for 3 months at to discover why he's the man that Wall Street does not want you to know.
7 Tips for Money-Making Postcards Marketing Articles | September 21, 2009
There are times when it makes sense to spend a lot of money on a direct mail package For example, when you really need to make a giant splash Women's Mitchell Trubisky Jersey , when your mailing list is small and you can afford a high...

There are times when it makes sense to spend a lot of money on a direct mail package For example, when you really need to make a giant splash, when your mailing list is small and you can afford a high cost-per-piece or when you're doing a one-shot drop and you don't have to worry about saving money for remailings.

However, there are times when going with a humble postcard makes a lot of sense. No one knows this better than retailers. If Nordstroms Women's Anthony Miller Jersey , for example, wants to announce a shoe sale, they don't send you a letter in an envelope that you have to tear open. They'll mail you a postcard that instantly screams "Get 15% off on all women's shoes! Sale ends March 15!"

Yes, retailers know that postcards get read. But you don't have to be a retailer to put these easy-to-produce Women's Roquan Smith Jersey , low cost self-mailers to work. You can use a postcard accomplish the following goals:

- Cost-effectively re-contact non-responders to your previous mailings and urge them to act
- Create an inexpensive monthly marketing campaign
- Drive people to your Web site with a special offer
- Tease prospects -- let them know that they should be on the lookout for something valuable coming in the mail
- Announce a private sale for recipients of the postcard only
- Thank customers for their business
- Remind customers to do something: "Get ready for summer," "Rotate your tires," you name it

Want to give postcards a try? Here are seven tips to remember:

1. Use first class postage.
You get fast delivery and you can get your undeliverables returned. This keeps your list clean. (Be sure to imprint the words "Address Service Requested," as per United States Postal Service requirements Women's Khalil Mack Jersey , to take advantage of this service.)

2. Use a straightforward headline.
Make it pop and make sure it includes a benefit. The headline is tremendously important.

3. Keep your message short.
Don't try to squeeze in a ton of body copy onto the postcard.

4. Two colors are often sufficient.
Generally speaking, if your budget is tight, there's no need to spring for four colors. I'd rather mail more frequently in black and red than less frequently with four colors.

5. Use the right kind of paper.
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